About Karina
Karina helps B2B teams fix the revenue gap before sign-up. With over 10 years of experience, she has scaled revenue and conversion processes across B2B and consumer brands. Having advised 35+ companies, Karina identifies and solves the strategic friction that causes buyers to drop off. Her work has been published on International Business Times and AP News. A member of the NewtonX expert network and the Royal Institution, she has delivered guest talks on consumer psychology at Royal Holloway, University of London. Karina is the author of Why Customers Choose, host of Choice Decoded, and has written multiple white papers.
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